Author: Brock

  • The ‘Good Content’ Lie That Everyone Tells

    There’s this lie that bloggers – or people who build/operate/monetize content websites – tell all the time. You hear it on every affiliate marketing podcast interview. The interviewer asks: “What’s your secret to getting all that traffic to your site and making so much sweet affiliate money?” The guest rattles off the normal stuff: building…

  • Why I Sold My Blogging Business (My Story)

    I sold my blogging business, including the brand I spent 10 years building, The Modest Man. Why? Well, I’ll tell you the whole story. It’s a tale about searching for passion, trying desperately to escape the rat race, hustling, achieving freedom, about finding and then falling out of love. Let’s go back to 2007… To…

  • How to Be a Good Boss

    I started, grew and sold a blogging business (think online magazines). After many years of running and growing this business on my own, I built a small team of full-time and part-time employees and contractors. When I sold the business, my team was understandably anxious about the transition. What would the new bosses be like?…

  • I Posted 100 Short Videos, Here’s What Happened

    There’s always a current best way to get views and followers on social media. Right now, it’s short format video. Just look at this recent email from YouTube to creators: It’s not just YouTube. Every platform is pushing short-format video right now. Instagram Reels have had a 57.4% YoY growth in usage. Reels have a…

  • The Best Affiliate Programs for Lifestyle Bloggers

    If you run a blog about food, fashion, fitness, tech, shopping or anything else in the “lifestyle” category, affiliate marketing is probably an important part of your business. At the very least, you’re probably part of Amazon Associates, if not several other affiliate programs that make sense for your niche. For the past few years,…

  • LTK (RewardStyle) vs. Amazon Associates: Which Is Best for Fashion Bloggers?

    This is a detailed comparison of Amazon Associates vs. RewardStyle (or rStyle) based on my experience using both programs for the past few years.

  • 21 Best Podcasts for Content Creators & Bloggers (2022)

    Want to step up your blogging game and take your digital media business to the next level? These podcasts will help! I love podcasts because, unlike other forms of entertainment, it’s easy to tune into a podcast while you’re doing something else. I can learn about the latest and greatest on-page SEO strategy while hitting…

  • Blogging and YouTube Income Report: Q3 2021

    We’re more than one third of the way through 2021…it’s cliche, but this year is really flying by. Q3 was another great quarter, which is kind of surprising because traffic dropped after multiple big Google updates this summer. Then again, there’s 1-3 month lagging effect on most online revenue. Ad rev usually pays out one…

  • Blogging and YouTube Income Report: Q2 2021

    We’re halfway through 2021. If 2020 dragged on forever, 2021 is flying by (at least for me). I’m happy to report that Q2 of this year was solid, at least in terms of revenue. It wasn’t sunshine and rainbows, though. I’ll talk about some risks and setbacks later on. First, let’s look at the high…

  • Blogging and YouTube Income Report: Q1 2021

    If you read my Q4 2020 income report and annual review, you know that 2020 was a great year (for business, that is…). 2021 is shaping up to be just as strong. With three months already behind us, it’s time to look at the Q1 numbers! We’ll go into detail about everything, but first, you…

  • How to Write Product Reviews That Don’t Suck

    The vast majority of product “reviews” really suck. You know it, and I know it. Above all, the people who create the reviews know it. Most product reviews are published for one reason: To make money. That’s it. The people who publish these “reviews” don’t want to help anyone make smarter purchases, despite their claims.…

  • Q4 Income Report + 2020 Year In Review

    2020 was one helluva year, but from a business perspective, it was by far the best year of my life. Granted, I’ve had a pretty cush life. I’ve not been forced to deal with unemployment or sickness this year (like so many others have), and for that, I’m exceedingly grateful. I’m also more convinced than…

  • Blogging and YouTube Income Report: Q3 2020

    Every time I sit down to put together one of these blogging income reports, I always start typing something like: “Wow, can you believe it’s been three months already?! Time flies!!” Then I realize that’s exactly what I opened the last income report with, and I start questioning my creativity and individuality… Am I a…

  • Blogging and YouTube Income Report: Q2 2020

    Woah…Q2 is over. I feel like I just posted the Q1 2020 income report, and here we are approaching mid-July. What a strange year it’s been so far…but the show must go on! I put together these income reports for a few reasons: People seem to appreciate them. I like being transparent, especially about the…

  • How and Why I Hire Writers on ProBlogger

    In this article, I’ll explain how and why I started hiring professional writers on ProBlogger to help increase the number of blog posts I publish each week. Like most bloggers, when I first started out, I wrote everything myself. Every single blog post was painstakingly written, edited and formatted by yours truly. Of course, my…

  • Blogging and YouTube Income Report: Q1 2020

    Income reports… I love and hate these things. On one hand, I think they’re really interesting. I enjoy reading income reports on other people’s blogs. After all, who doesn’t want to know how much money other people make, and how they made it? Plus, putting these reports together forces me to really dig into my…

  • How to Update Old Blog Posts and Get More Traffic (10 Step Process)

    If your site is more than a year old, you probably have some older blog posts that need to be updated. Updating old content is one of the easiest ways to boost your traffic without publishing anything new and waiting for it to get noticed. Google wants bloggers to keep their content fresh. It’s good…

  • 10 Ways to Use Canva for Fashion Bloggers

    As a full time blogger and YouTuber, I don’t know what I would do without Canva. Sure, I could learn how to use Photoshop and Illustrator and get better at Lightroom (I’m a novice, at best). But for 80% of the graphic design tasks I need completed, Canva is perfect. I’ve been a Canva Pro…

  • 8 Mistakes Fashion Bloggers Make (That Kill Your Traffic)

    There are so many great fashion blogs out there… So many talented, hard working and stylish fashion bloggers spending their evenings and weekends shooting, writing and posting. Over 2 billion blog posts are being published each year worldwide. That’s 5,760,000 blog posts published per day, and 4,000 blog posts published each minute. Growth Badger /…

  • How to Start a Fashion Blog and Make Money

    Wondering how to start a fashion blog and make money in 2021? This guide contains everything you need to know to get started. Now, there are many guides floating around the internet about how to start a blog. I’ve even seen a few that focus specifically on starting a fashion blog. Here’s the problem with…