
Hello! I’m
Brock McGoff
I’ve been a content creator in the men’s lifestyle space for over 10 years. Read my story below, and feel free to get in touch anytime.
About Brock
Back in 2007, I graduated with a psychology degree and zero clue what I wanted to do with my life. My first “real” job was at a communications agency, and that’s where two things hit me hard:
- I had no idea how to dress.
- Being short and slim made it even harder to find clothes that actually fit.
So I started figuring it out. Reading style blogs. Visiting tailors. Slowly realizing that the “rules” weren’t made for guys like me.
At the same time, I was teaching myself blogging and SEO. Eventually those two worlds collided and TheModestMan.com was born — a style blog for shorter guys who wanted to look good without spending a fortune or pretending to be someone they’re not.
That little blog turned into a business. I quit my job. I bought TheSlenderWrist.com (because I was getting really into watches) and grew it 10x. The Modest Man got named one of the top men’s style blogs, and both sites became go-to spots for their niches. I eventually sold them in a 7-figure deal.
Since then, my wife and I have moved from DC to NYC to Tucson, Arizona. We’ve had two daughters, now 2 and 4, who keep life loud, messy, and full of granola bar crumbs.
Outside of work, I train Brazilian Jiu-Jitsu (purple belt), play drums, and try to stay in shape so I can age like Pierce Brosnan (the best James Bond ever, don’t @ me).
These days, I make videos and write a weekly newsletter to help guys like me do the important stuff better:
- Look good without overthinking it
- Stay fit and healthy
- Upgrade your home so it works for you
- Build relationships that actually matter
No alpha male gimmicks, no six pack abs or get rich quick schemes — just practical stuff that makes life better.
I’m also working on my own life in real-time: showing up for my family, building real friendships, and making the most of the years when my kids still think I’m cool.
If you’re into intentional living, practical style, and creating a life you actually enjoy, welcome 🤝
More to the Story

I quit
Saying goodbye to The Modest Man

Things have changed
Why I don’t care about “fashion” anymore
Contact Me
Website
brockmcgoff.com
brock@brockmcgoff.com
@brockmcgoff
YouTube
@brockmcgoff
Need to get in touch?
The best way to contact me is via email (brock at brockmcgoff dot com), or send me a DM on Instagram.
I read every message, but it may take a while to get back to you. Thanks for your patience!
Want to talk about collaborations or sponsorships? Please read this first.