{"id":5576,"date":"2015-10-02T12:36:56","date_gmt":"2015-10-02T12:36:56","guid":{"rendered":"https:\/\/www.themodestman.com\/?p=5576"},"modified":"2023-05-24T17:36:05","modified_gmt":"2023-05-24T17:36:05","slug":"income-report-q3-2015","status":"publish","type":"post","link":"https:\/\/brockmcgoff.com\/income-report-q3-2015\/","title":{"rendered":"Income Report: Q3 2015"},"content":{"rendered":"<p>It&#8217;s that time again! While this blog is mostly about style for shorter men, I take time each quarter to publish an <a href=\"https:\/\/brockmcgoff.com\/income-report-q2-2015\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1521\">income report<\/a>.<\/p>\n<p><!--more--><\/p>\n<p><a title=\"\" href=\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2023\/05\/Income-Report-Q3-2015.jpg\" data-lasso-id=\"1522\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-5578 aligncenter\" src=\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2023\/05\/Income-Report-Q3-2015.jpg\" alt=\"Income Report Q3 2015\" width=\"620\" height=\"400\" \/><\/a><\/p>\n<p>In other words, I write a post every three months detailing exactly how I make money with The Modest Man &#8211; and how much.<\/p>\n<p>Why do this? Several reasons:<\/p>\n<ul>\n<li>I like being totally transparent.<\/li>\n<li>People often ask if and how I make money blogging.<\/li>\n<li>It&#8217;s fun to write about online business.<\/li>\n<li>I want to inspire potential bloggers and online entrepreneurs.<\/li>\n<\/ul>\n<p>If you&#8217;re totally new to the world of blogging, and this is the first TMM income report you&#8217;ve come across, you should read this post first:<\/p>\n<p><a href=\"https:\/\/www.themodestman.com\/how-this-blog-makes-money\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1523\">How Does This Blog Make Money?<\/a><\/p>\n<p>If you don&#8217;t feel like reading that post, just know that bloggers basically make money in three different ways:<\/p>\n<ol>\n<li>Earning affiliate commissions (from recommending products)<\/li>\n<li>Selling advertising space (banners, sponsored posts, etc.)<\/li>\n<li>Selling their own products (digital or physical)<\/li>\n<\/ol>\n<p>I&#8217;ll break down how much I made from each revenue stream,\u00a0plus expenses and total profit.<\/p>\n<p>Ready? Let&#8217;s do this!<\/p>\n<p><strong>Affiliate &#8211; <\/strong>$1,851 (<span style=\"color: #339966;\">up\u00a025% from Q2<\/span>)<\/p>\n<ul>\n<li>RewardStyle &#8211; $420<\/li>\n<li>Amazon &#8211; $515<\/li>\n<li>Modern Tailor &#8211; $792<\/li>\n<li>Other &#8211; $124<\/li>\n<\/ul>\n<p>Affiliate earnings are up, which is always nice to see. I actually don&#8217;t know what drove this bump in MT sales. Maybe wedding season?<\/p>\n<p>Amazon earnings were also up &#8211; a direct result of the\u00a0<a href=\"https:\/\/www.themodestman.com\/best-no-show-socks\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1530\">best no show socks post<\/a>.<\/p>\n<p><strong>Advertising &#8211; <\/strong>$4,679 (<span style=\"color: #339966;\">up 33% from Q2<\/span>)<\/p>\n<ul>\n<li>Direct Ads &#8211; $1,850<\/li>\n<li>Google AdSense &#8211; $109<\/li>\n<li>Sovrn &#8211; $354<\/li>\n<li>Sponsored Posts &#8211; $2,375<\/li>\n<\/ul>\n<p>It was a great quarter for advertising, mostly due to sponsored posts.\u00a0I don&#8217;t want this site to be full of sponsored\u00a0content, so I&#8217;m focusing on high quality\u00a0partners.<\/p>\n<p>This means\u00a0forming long-term relationships with brands I believe in.<\/p>\n<p>I&#8217;d rather negotiate a whole sponsorship package &#8211; blog post, email, banner ad, social media &#8211; with one or two awesome sponsors each quarter, rather than making small, one-time deals with a new company every week.<\/p>\n<p>I turn down 90% of sponsorship opportunities.\u00a0And remember: I will <em>always<\/em> tell you when a piece of content is sponsored.\u00a0I value your trust above all else!<\/p>\n<p><strong>Products &#8211; <\/strong>$2,434 (<span style=\"color: #ff0000;\">down\u00a016% from Q2<\/span>)<\/p>\n<ul>\n<li><a href=\"https:\/\/www.themodestman.com\/guide\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1533\">The Modest Man Style Guide<\/a>*\u00a0&#8211; $2,434 (<span style=\"color: #339966;\">up 49% from Q2<\/span>)<\/li>\n<li>Live Training Class &#8211; n\/a<\/li>\n<\/ul>\n<p>*This is the new and improved version of the <em>Short Man Style eBook<\/em>. Everything about it is better than the original, which is why sales have increased.<\/p>\n<p>Since I focused a lot of time and energy on creating the new guide, I decided not to offer the live training again.<\/p>\n<p>So product revenue is technically down from Q2, but that&#8217;s because I only offered one product in Q3 (the new guide).<\/p>\n<p><strong>Total Revenue = $8,964 (<span style=\"color: #339966;\">up 13% from Q2<\/span>)<\/strong><\/p>\n<p><a href=\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2023\/05\/TMM-Q3-2015-Income.png\" data-lasso-id=\"1535\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-5586\" src=\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2023\/05\/TMM-Q3-2015-Income.png\" alt=\"TMM Q3 2015 Income\" width=\"654\" height=\"402\" \/><\/a><\/p>\n<p>Of course,\u00a0I also have expenses. These can be broken down into two basic categories: recurring and one-time.<\/p>\n<p>I list these expenses so you can see how much of this income is actual profit.<\/p>\n<p><strong>Recurring\u00a0Expenses (paid monthly, totaled for Q3)<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.themodestman.com\/convert-kit\/\" target=\"_self\" rel=\"noopener\" data-lasso-id=\"1536\" data-lasso-name=\"ConvertKit\">ConvertKit<\/a> &#8211; $447<\/li>\n<li>Cell Phone &#8211; $330<\/li>\n<li><a href=\"https:\/\/www.themodestman.com\/leadpages\/\" target=\"_self\" rel=\"noopener\" data-lasso-id=\"1537\" data-lasso-name=\"LeadPages\">LeadPages<\/a> &#8211; $201<\/li>\n<li><a href=\"https:\/\/app.meetedgar.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1538\">Edgar<\/a> &#8211; $147<\/li>\n<li>Internet &#8211; $120<\/li>\n<li><a href=\"http:\/\/wistia.com\/\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1539\">Wistia<\/a> &#8211; $75<\/li>\n<li><a href=\"https:\/\/www.themodestman.com\/bluehost\/\" target=\"_self\" rel=\"noopener\" data-lasso-id=\"1540\" data-lasso-name=\"Bluehost\">Bluehost<\/a> &#8211; $48<\/li>\n<\/ul>\n<p><b>One-Time Expenses (paid monthly, totaled for Q3)<\/b><\/p>\n<ul>\n<li>Shirt Designer &#8211; $675<\/li>\n<li>PayPal Fees &#8211; $135<\/li>\n<li>Facebook Ads &#8211; $122<\/li>\n<li><a href=\"http:\/\/www.dreamstime.com\/#res11591211\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1541\">Dreamstime<\/a> &#8211; $39<\/li>\n<\/ul>\n<p><strong>Total Expenses = $2,339<\/strong><\/p>\n<p>The biggest recurring expenses for me are\u00a0web apps like my email service provider (<a href=\"https:\/\/www.themodestman.com\/convert-kit\/\" target=\"_self\" rel=\"noopener\" data-lasso-id=\"1542\" data-lasso-name=\"ConvertKit\">ConvertKit<\/a>) and marketing tools\u00a0(<a href=\"https:\/\/www.themodestman.com\/leadpages\/\" target=\"_self\" rel=\"noopener\" data-lasso-id=\"1543\" data-lasso-name=\"LeadPages\">LeadPages<\/a>,\u00a0<a href=\"https:\/\/app.meetedgar.com\" target=\"_blank\" rel=\"noopener\" data-lasso-id=\"1544\">Edgar<\/a>).<\/p>\n<p>This quarter&#8217;s one-time expenses included my first payment toward The Modest Man shirt. This design process is a bit of an investment, but I&#8217;m confident that it will pay off (and hopefully take TMM to a whole new level).<\/p>\n<p><strong>Total Profit = $6,625<\/strong><\/p>\n<p>The business is growing, but I&#8217;m still doing some freelance consulting to supplement my income. Even with this extra income, I&#8217;m not making as much as I was at my last &#8220;real&#8221;\u00a0job.<\/p>\n<p>But I love what I&#8217;m doing and wouldn&#8217;t trade it for the world. I make my own schedule and decide how to spend my time. My success (or failure)\u00a0is on me, no one else.<\/p>\n<p>Plus, I get to connect with people like you &#8211; every single day.\u00a0And that is priceless!<\/p>\n","protected":false},"excerpt":{"rendered":"<p>It&#8217;s that time again! While this blog is mostly about style for shorter men, I take time each quarter to publish an income report.<\/p>\n","protected":false},"author":1,"featured_media":10214,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts\/5576"}],"collection":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/comments?post=5576"}],"version-history":[{"count":3,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts\/5576\/revisions"}],"predecessor-version":[{"id":11909,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts\/5576\/revisions\/11909"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/media?parent=5576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/categories?post=5576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/tags?post=5576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}