![\"TMM](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2023\/04\/TMM-Income-Report-Q2-2015.png\")
<\/p>\nToward the end of March 2015, I decided to write a post explaining how this blog makes money.<\/p>\n
<\/p>\n
<\/p>\n
In case you missed it, it’s right here:<\/p>\n
How Does This Blog Make Money?<\/a><\/p>\n Great title, I know. What I didn’t know was whether anyone would read this post since it had nothing to do with style for short men.<\/p>\n But it turned out to be pretty popular, especially after I shared it on Reddit<\/a>.<\/p>\n The post broke down Q1 revenue for The Modest Man. It covered the three main ways a blogger like me makes money:<\/p>\n Since people seemed to enjoy this post, I decided to publish an income report at the end of each quarter (every three months).<\/p>\n These reports will break down revenue by category and compare it to previous periods. Then I’ll share what’s working (and not working) in terms of monetization.<\/p>\n Note:<\/strong> For detailed explanations of each revenue stream, read my first income report<\/a>.<\/em><\/p>\n Affiliate – <\/strong>$1,480 (down 9% from Q1<\/span>)<\/p>\n Affiliate commissions from Amazon and rStyle were down in Q2, compared to Q1. My theory is that Q2 is just a slow season for purchasing.<\/p>\n Simply put, people aren’t buying as much stuff as they were in January. Gotta spend those holiday gift cards, right?<\/p>\n Advertising – <\/strong>$3,528 (up 13% from Q1<\/span>)<\/p>\n I started using a new ad serving platform in Q2 called Sovrn. Basically, companies can buy ad space on this site through Sovrn. If any space is unsold, I fill it up with Google ads.<\/p>\n That’s why AdSense revenue is so low for this quarter (because ads served up by Sovrn took up most of the space, most of the time).<\/p>\n Even though I’ve accumulated a balance in my Sovrn account, I haven’t actually gotten paid yet, which is why it’s not included in this report.<\/p>\n I’m experimenting with different advertising platforms and ad stacking, so maybe I’ll share more about that some other time.<\/p>\n Products – <\/strong>$2,898 (up 164% from Q1<\/span>)<\/p>\n Ebook sales were up in Q2, and I added a new “product” to the lineup. More on that in a minute.<\/p>\n Grand Total = $7,905 (up 36% from Q1<\/span>)<\/strong><\/p>\n So this blog generated $7,905 revenue in Q2, a 36% increase over Q1. This comes out to $2,635 per month.<\/p>\n We’ve got a long way to go, but I’m happy with the growth, which was due primarily to my latest offering – a three week live training program.<\/p>\n Held using GoToWebinar, this class took a deep dive into fit, color and other aspects of style for shorter gents. But the real magic was the personal interaction, both with me and fellow students.<\/p>\n I’m talking about live outfit critiques, real time Q&A, homework assignments…it was truly an awesome experience for everyone involved.<\/p>\n If you missed it, don’t worry. It will be offered again very soon. And, eventually, all of the recorded sessions will be published on a premium membership site so anyone can learn the material on their own time.<\/p>\n Stay tuned!<\/p>\n Believe it or not, bloggers have expenses too. I don’t have an office, but I do have a handful of tools I can’t live without. Stuff like:<\/p>\n The monthly and annual fees for these apps and services add up quickly, and I realize that not including these expenses in this report is misleading.<\/p>\n Until recently, it was hard for me to track this stuff. But I recently started using this slick new accounting software, so you can expect to see income and<\/em> expenses in the next income report.<\/p>\n Until next time, keep hustling!<\/p>\n","protected":false},"excerpt":{"rendered":" Toward the end of March 2015, I decided to write a post explaining how this blog makes money.<\/p>\n","protected":false},"author":1,"featured_media":10382,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"_links":{"self":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts\/5134"}],"collection":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/comments?post=5134"}],"version-history":[{"count":3,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts\/5134\/revisions"}],"predecessor-version":[{"id":11905,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/posts\/5134\/revisions\/11905"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/"}],"wp:attachment":[{"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/media?parent=5134"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/categories?post=5134"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/brockmcgoff.com\/wp-json\/wp\/v2\/tags?post=5134"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}\n
\n
\n
\n
![\"TMM](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2023\/04\/TMM-Revenue-2015.png\")
<\/a><\/p>\nWhat about expenses?<\/h4>\n
\n