That’s it. The people who publish these “reviews” don’t want to help anyone make smarter purchases, despite their claims. They don’t want to make the internet a better place.<\/p>\n\n\n\n
They’re just publishing garbage content to make a buck. The sad part is, it works really well, so more people keep doing it.<\/p>\n\n\n\n
For Example…<\/h2>\n\n\n\n
There’s this one website that actually calls itself Honest Brands Reviews. The people who run it don’t even try the products they “review”, and some of their reviews are even paid for.<\/p>\n\n\n\n They even have a whole page dedicated to selling brands their services, which they call “building trust online” but really involves buying banner ads and sponsored content.<\/p>\n\n\n\n And yet, still, they’re ranking #1 in Google for “xyz review” across multiple categories.<\/p>\n\n\n\n I don’t know how these people sleep at night, although I’m sure it’s on high thread count sheets \ud83e\udd11<\/p>\n\n\n\n I’m not saying I’m a saint. I used to publish crap product reviews too (here’s one of them<\/a>). I’ve even published a few sponsored reviews before deciding I was better than that (I love sponsored content, by the way, but paid reviews don’t make any sense…I mean, would you trust one?).<\/p>\n\n\n\n These days, I publish top-of-the-line, premium quality product reviews like this one<\/a>, or like this one<\/a>.<\/p>\n\n\n\n I feel better and make way more money now. Funny how that works, huh?<\/p>\n\n\n\n Too many people start “affiliate sites” to make money with no intention of actually creating any value in the world. Sometimes it works (they make money), mostly it doesn’t.<\/p>\n\n\n\n Either way, I want to ask these people:<\/p>\n\n\n\n At the end of your life, when you’re laying on your deathbed, how will you feel about the work you did during your time here?<\/p>\n\n\n\n Are you proud of the things you created? All of those crappy articles you put onto the internet to make a few bucks? You okay with that legacy?<\/p>\n\n\n\n My bet is that most people want to do something more with their life, and that many “affiliate marketers” will regret all the time they spent created more internet garbage instead of adding real value to the world.<\/p>\n\n\n\n In an effort to help you add real value (which, by the way, results in real revenue), I want to go over some tips I’ve learned over the years about creating great product reviews.<\/p>\n\n\n\n Using these tips, I create reviews that are helpful, easy to digest and sometimes even entertaining.<\/p>\n\n\n\n Let’s get into it…<\/p>\n\n\n\n Right now in 2021, Google can’t tell the difference between a “hands on” review and a generic, phoned in review.<\/p>\n\n\n\n In other words, many product reviews that get the most traffic aren’t actually reviews because the writer didn’t actually try the product they’re reviewing.<\/p>\n\n\n\n So my #1 most important tip for anyone who’s publishing product reviews is to try the actual product and form some original thoughts about it.<\/p><\/blockquote>\n\n\n\n Ground breaking, right?!<\/p>\n\n\n\n Buy the product and keep it, or return it, or ask for a free sample from the brand in exchange for the review (you have to disclose this in your review, but this doesn’t mean it’s “sponsored content”).<\/p>\n\n\n\n Or just start by reviewing stuff you’ve already used.<\/p>\n\n\n\n Or hire writers who can review things they have hands on experience with. You can even send the product samples directly to them.<\/p>\n\n\n\n Yes, it’s more work. Yes, it results in WAY better content. Yes, you will eventually be rewarded for this diligence (at the very least, you’ll be proud of what you’ve created at the end of the day).<\/p>\n\n\n\n If a product review article doesn’t include any original media, I know that it’s not a real review.<\/p>\n\n\n\n Google will figure this out, eventually, and they’ll wipe out a small (but vile) portion of the internet when they do.<\/p>\n\n\n\n You don’t have to be a professional photographer. You can use your phone. Just take some pictures of whatever you’re reviewing (more pics = better).<\/p>\n\n\n\n![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Dishonest-brand-reviews-copy-1024x650.jpg\")
<\/figure>\n\n\n\nIs Money Everything?<\/h2>\n\n\n\n
![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Affiliate-marketing-question-1-1024x180.png\")
<\/figure><\/li>![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Affiliate-marketing-question-2-1024x165.png\")
<\/figure><\/li>![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Affiliate-marketing-question-3-1024x174.png\")
<\/figure><\/li>![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Affiliate-marketing-question-4-1024x178.png\")
<\/figure><\/li>![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Affiliate-marketing-question-5-1024x177.png\")
<\/figure><\/li><\/ul>Write Incredible Product Reviews<\/h2>\n\n\n\n
Tip #1: Try the Damn Product<\/h3>\n\n\n\n
![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Product-sample-request-1024x354.jpg\")
Tip #2: Take Some Pics<\/h3>\n\n\n\n
![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Jibbon-black-886x1024.jpg\")
![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/Related-searches-1024x442.png\")
<\/figure><\/li>![\"\"](\"https:\/\/brockmcgoff.com\/wp-content\/uploads\/2021\/02\/People-also-ask-1024x461.png\")
<\/figure><\/li><\/ul>