{"id":2178,"date":"2020-05-21T19:04:04","date_gmt":"2020-05-21T19:04:04","guid":{"rendered":"https:\/\/fulltimeblog.com\/?p=2178"},"modified":"2023-05-04T17:27:37","modified_gmt":"2023-05-04T17:27:37","slug":"hiring-writers-problogger","status":"publish","type":"post","link":"https:\/\/brockmcgoff.com\/hiring-writers-problogger\/","title":{"rendered":"How and Why I Hire Writers on ProBlogger"},"content":{"rendered":"\n

In this article, I’ll explain how and why I started hiring professional writers on ProBlogger<\/a> to help increase the number of blog posts I publish each week.<\/p>\n\n\n\n

Like most bloggers, when I first started out, I wrote everything myself.<\/p>\n\n\n\n

Every single blog post<\/a> was painstakingly written, edited and formatted by yours truly.<\/p>\n\n\n\n

Of course, my early posts weren’t exactly works of art. I used to publish short articles that were barely backed by keyword research<\/a> and lacked any sort of on-page optimization<\/a>.<\/p>\n\n\n\n

Publishing just to publish, as it were… ????<\/p>\n\n\n\n

But still, I probably created the first 200+ posts myself. It’s a lot of work, even if you’re only writing 400-800 words.<\/p>\n\n\n\n

I eventually came to dread the obligation of sitting down to produce that weekly post, and to be honest, I sometimes phoned it in.<\/p>\n\n\n\n

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Running a content site can be an emotional rollercoaster.<\/figcaption><\/figure>\n\n\n\n

I also shifted my focus to YouTube for a well over a year and assumed blog traffic would continue to grow organically, forever.<\/p>\n\n\n\n

I was wrong, and it took years to step up my game<\/a> and start managing my blog like a professional instead of a hobbyist.<\/p>\n\n\n\n

Quality vs. Quantity<\/h2>\n\n\n\n

These days I know that frequency really doesn’t matter when it comes getting more readers and traffic. Quantity is nothing without quality.<\/p>\n\n\n\n

But, if you can publish more often and maintain high quality standards, that’s ideal.<\/strong><\/p>\n\n\n\n

Recent Google updates have led to increased domain diversity in search results, which means larger sites are often dominating over smaller ones, simply because they have way more content.<\/p>\n\n\n\n

If I were to use a sports metaphor (I don’t actually watch sports…do you?), Google is rewarding blogs that take more shots on goal.<\/p>\n\n\n\n

Every new post you publish is a shot on goal. It’s an attempt. And if you do your keyword research and on-page SEO, every post has a good chance of getting traffic, possibly for a very long time.<\/p>\n\n\n\n

Simply put: as long as you’re publishing quality content with organic potential, it makes sense to publish more<\/em> content.<\/strong><\/p>\n\n\n\n

All else being equal, 3 posts per week > 1 post per week.<\/p>\n\n\n\n

I don’t know about you, but I don’t have it in me to produce that much content without some hired help!<\/p>\n\n\n\n

Other Ways to Find Writers<\/h2>\n\n\n\n

There are many different ways to outsource writing, and I’ve tried most of them, including:<\/p>\n\n\n\n