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So, you’ve built a profitable blogging business that earns a healthy living for you and your loved ones.
Congratulations! As my dad would say, you’re in rarified air.
Many people want to become a full time blogger, but most never make it. You should be proud. Seriously!
At the same time…
You’ve heard about other bloggers selling their blogging business.
Maybe you have a friend who sold their blog and made enough money to pay off their house or even stop working.
Maybe you’ve been contacted by a potential buyer or business broker who wants to chat.
You’re intrigued.
You’ve thought about turning the page, doing something else.
Maybe you’re bored or burnt out. Maybe you have other ideas. Maybe you just need some change.
But you’re not sure if you should sell. You have questions.
- How much is your blog worth?
- What about fees and taxes?
- How long does it take?
- What about your team?
- How do you even start this process?
- How painful is the sales process??
I get it. I was in your shoes not too long ago. And you know what?
I decided to sell, and it was one of the best decisions I ever made.
It was also one of the hardest decisions I’ve ever had to make.
And yes, the actual sales process was difficult, but mostly because I had no idea what I was doing.
If I could do it again – or when I do it again – it’ll be much easier.
But I’m getting ahead of myself. You and I don’t even know each other yet!
Here’s my story…
Blogging saved me.
I always knew I wasn’t cut out for the 9-to-5 corporate rat race.
Cubicles, staff meetings, requesting leave, rush hour traffic, managers…
These things aren’t for me. I know this because I spent many years working in corporate America.
Even when I liked my job, I yearned to escape every single day.
And I did escape.
I hustled for years on evenings, weekends and lunch breaks to build a men’s fashion blog that finally earned enough money to work on it full time.
Then I went full time, and it grew even more. Eventually, it earned me way more than I ever made at a real job.
I bought another blog, ran the same playbook, and 10x’d its traffic and revenue in two years.
My little digital media biz operation had turned into a profitable lifestyle business that threw off over $25k profit each month.
And it wasn’t even a full time job anymore. I’d built a team that handled most of the day-to-day operations.
People noticed. I started getting offers from potential buyers, brokers and investors.
But here’s the thing:
When I started 10 years ago, I didn’t know you could sell a blog. I just wanted to make enough money cover living expenses.
I never thought my little blogging business could be a path to financial freedom.
And now I’m getting offers to sell it for 6 or even 7 figures?! 🤯
But it still wasn’t an easy decision…
After all, this was my baby. I spent 10 years of my life working it. It was a huge part of my identity.
I waffled about whether or not to sell for WAY too long. I’m talking years!
After a ton of deliberation, I accepted an offer from a big media company.
We went through the entire due diligence process, which is like a combination of applying for a mortgage, getting a cavity filled, and being interrogated by the FIB, simultaneously.
Then the deal fell apart at the eleventh hour.
More waffling. More internal debate and strife. More of my wife listening to me go back and forth about what to do for months…
Finally, again, I decided to sell. This time I listed the business with a reputable broker.
Within two weeks, I got eight offers.
I accepted one, signed an LOI, and entered into due diligence again.
This time it was much easier.
I was seasoned now. Jaded, even. I knew what questions the potential buyers would ask. I already had the answers.
But if the first round of DD was a bachelor’s degree, this was a PHD.
I wasn’t just selling my business. I was learning how to sell a business.
I’m talking about SBA loans, P&L statements, APAs, disclosure schedules, liability, indemnity, noncompetes, terms and conditions, purchase price allocation, tax implications…the list goes on.
It was a real “drinking from a firehose” situation.
And then, one day, it was done. With one single direct deposit, my net worth increased more in one day than it had in the past decade.
Looking back, I would have done a thousand tiny things differently. The whole process could have been smoother, less stressful, and maybe even more profitable.
My mission now is to help people like you – people who have a valuable, sellable asset – avoid some of the headaches that come with selling a blog.
If you’re going to sell in 6 months, for example, there are many small, easy things you can do now to make that process easier, and to make your business more attractive for buyers.
At the same time, one of the hardest parts about selling is just deciding whether or not to do it at all.
Sure, it’s a financial decision, but it’s also emotional, especially if (like me) you’re selling a business and brand that you’ve poured your soul into for many years.
Is this the right time?
Will you make enough money?
What will the new owners do with the business?
What will you do next?
These are big questions, and they can’t all be answered with a calculator or spreadsheet.
I’ve talked to many content creators, bloggers and digital media entrepreneurs about this. I’ve consulted with all of the most reputable online business brokers. I’ve read several books about how to sell your businesses.
And, most importantly, I’ve gone through the process of building and selling a 7-figure blogging business myself.
Now, I want to help other successful creators navigate this process in the smoothest, most profitable possible way.